Ice Ice Baby.

“Content is fire. Social media is gasoline.” - Jay Baer

Last year I did a fun experiment on Reddit that generated millions of views and thousands of comments. I was able to reach the front page four times in twenty attempts.

Educating yourself by experimenting with content will make you a better marketer. Content practice and iteration is free.

What is liquid content?

One of my mentors, Jonathan Mildenhall of the Coca-Cola company, has put the creation of liquid content at the forefront of their strategic long term vision [part 1]. [part 2]

Keep your content radar turned on at all times.

A couple of months after the Reddit experiment, I made my friends kid internet famous. Discovering potentially liquid content originally created by connections within your own social networks is like treasure hunting. Ice Ice Baby is an example of liquid content that I discovered while...